THE CHALLENGE
Showcase the Tide Free & Clear sensitive skin laundry detergent in a relatable way to parents.
THE SOLVE
A simple insight that to a child, just about anything can be a hat, or a cape, or a shirt. With Tide Free & Clear, a child with sensitive skin doesn’t have to worry about any reaction.
MY ROLE
Concept Creation / Copywriting / Casting / Voiceover Casting + Direction / Pre + Post Production
THE CHALLENGE
Children’s clothing can get dirty in million different ways. You can choose Tide, or some other way.
THE SOLVE
Find a situation with a child fully encased in heavy plastic as a way to keep his clothes clean.
MY ROLE
Concept Creation / Copywriting / Uniform Design
AWARD
NY ADDY