THE CHALLENGE
Allow the brand to interact with their demographic on a more conversational manner than usual.
THE SOLVE
Fans of the Progresso facebook page submitted questions to the “Progresso Chefs”. The questions were then humorously answered via a livestream by the chefs who were played by two actors from legendary improv group, The Upright Citizens Brigade.
The livestream garnered thousands of online impressions and the Progresso Facebook page gained more than 1,000 new followers.
MY ROLE
Concept Creation / Copywriting / Casting / Realtime Copy Creation
Progresso’s Facebook page gained thousands of likes and garnered hundreds of replies to these videos, as well as the additional realtime questions.