These are two campaigns for two different products. The first was a campaign to bring the problem of Teen Vaping to the public eye. It was to present a baby vape called Druul, and we intended to blow it out with online videos, influencer videos, and even some unboxing videos. Of course, the twist would be that this doesn’t exist, at least…not yet. It would have led viewers to a site with facts about the chemicals involved in vape cartridges and other facts about how harmful they could be.
The second campaign was for TheraFlu home Flu-tests. In addition to the broadcast commercials, we had OOH activations, online videos, and home assistant device activations to drive the consumers towards product awareness at a multitude of touchpoints.