Sunny D. and the incredible Hulk.
MY ROLE
Concept Creation / Copywriting / Casting / Voiceover Artist / Post Production
THE CHALLENGE
Create a situation to showcase the power of Sunny D.
THE SOLVE
In the stablished campaign, the product was animated and placed into overpowering situations. We took it a step further and brought live-action into the campaign by having Sunny D. take on a professional wrestler.
THE CHALLENGE
Promote the Hulk movie with a Sunny D. tie-in, within the confines of the established campaign.
THE SOLVE
Staying true to the comic-book look of the film, we incorporated footage with our animation of the product. We employed the talents of Neal Adams, a legendary comic-book creator.