https://www.matthewgellert.com/sunnyd-hulk daily 0.75 2021-02-20 https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1517260004410-T8X5E7HQLLGLUTNFPZ02/SunnyDBig2B.jpg SUNNY D. https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1517215910525-BXMR6R8I71BR6OO3B8B7/SunnyDSmall1.jpg SUNNY D. - Sunny D. MY ROLE Concept Creation / Copywriting / Casting / Voiceover Artist / Post Production https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1613624742446-UJSOWNV7PV2ZXL4YJAFH/image-asset.jpeg SUNNY D. - Wrestler THE CHALLENGE Create a situation to showcase the power of Sunny D. THE SOLVE In the stablished campaign, the product was animated and placed into overpowering situations. We took it a step further and brought live-action into the campaign by having Sunny D. take on a professional wrestler. https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1515850714602-WSKVMDXLZ7RBUNC70735/sunnypic.jpg SUNNY D. - Sunny D. Hulk THE CHALLENGE Promote the Hulk movie with a Sunny D. tie-in, within the confines of the established campaign. THE SOLVE Staying true to the comic-book look of the film, we incorporated footage with our animation of the product. We employed the talents of Neal Adams, a legendary comic-book creator. https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1517627729534-38Y4YI0ZNTROM8DFFH0M/incredible-hulk-signed-autograph-neal-adams-art-print-signature-1+copy.jpg SUNNY D. https://static1.squarespace.com/static/5a54eafb0abd047ae8c3ff12/5a54ed5a652deaca994d6e2e/5a554b6f74b76c2d41d336b3/1515539285206/ SUNNY D. https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1515613222248-KLBCOMS1KDJ2JL5ZNAYQ/imageService.jpeg SUNNY D. - Sunny D. Hulk Any time you have the chance to work with the Incredible Hulk, you take it. So when Sunny D did a Hulk movie promotion, we found a way to incorporate the film with the classic comic-book format that the Hulk was born in. Getting to work with legendary comic-book artist Neal Adams was an absolute blast. https://static1.squarespace.com/static/5a54eafb0abd047ae8c3ff12/5a54ed5a652deaca994d6e2e/5a54ef05386f5793831af2c7/1515515234916/ SUNNY D. https://www.matthewgellert.com/cocoapuffs-opera daily 0.75 2021-02-27 https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1517273118557-LTOA4JD5YEK3K66E072F/CocoaPuffsBig1.jpg COCOA PUFFS https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1517532470836-NM85E6XP2TN3NJRQ38HI/CocoaHeader4.jpg COCOA PUFFS - Cocoa Puffs THE CHALLENGE Where can Sonny the Cocoa Puffs bird go next to prevent himself from going cuckoo for Cocoa Puffs? THE SOLVE An opera is a great way for Sonny to distract himself from his overwhelming obsession with Cocoa Puffs. MY ROLE Concept Creation / Copywriting / Opera Selection / Casting / Voiceover Casting + Direction / Post Production https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1515535780622-748IIHASMSHF0I91T4X7/image-asset.jpeg COCOA PUFFS - Cocoa Puffs Opera Cocoa Puffs https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1515851424320-LAANGW7WV1QXDXH4SUCF/image-asset.jpeg COCOA PUFFS https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1517535875959-7O8ZJT97J58U9NNEZJ8Q/CocoaHeader5.jpg COCOA PUFFS We recorded a professional opera singer, a 10 person chorus, and a 40 piece orchestra in the Capitol Records building. I felt a real sense of history there. https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1515605718055-K7W6Z6R1R5J58L9L3H7B/image-asset.jpeg COCOA PUFFS - Cocoa Puffs Opera The challenge with Cocoa Puffs was always figuring out new places for Sonny the bird to go crazy. I really love the idea of edutainment, and I wanted to introduce the arts to kids seeing the commercial. An Opera worked perfectly. We recorded a professional opera singer with a 40 piece orchestra in the Capitol Records building. I felt a real sense of history there. https://static1.squarespace.com/static/5a54eafb0abd047ae8c3ff12/5a553d2fe2c4833a1cf7d729/5a553da4a8ab5ae61d82e9da/1515535673533/ COCOA PUFFS https://www.matthewgellert.com/gogurt-spongebob daily 0.75 2021-02-20 https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1517623650553-DTPCHW5M1KDRY695A18L/GoGurtBigHeader2.jpg GOGURT + SPONGEBOB https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1517623687505-LJHTI29S2TJDYEH1UY9U/GoGurtSmallHeader1.jpg GOGURT + SPONGEBOB - Go-Gurt + SpongeBob THE CHALLENGE Showcase the new SpongeBob Squarepants trivia packaging on packages of Go-Gurt. THE SOLVE In the style of a Kung-fu film, we filmed a trivia battle on a beach. MY ROLE Concept Creation / Copywriting / Casting / Post Production https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1515854532045-RIOVS2SJ50UAW7SIC4JQ/Screen+Shot+2018-01-13+at+9.41.51+AM.png GOGURT + SPONGEBOB - Beach Battle https://static1.squarespace.com/static/5a54eafb0abd047ae8c3ff12/5a553dff8165f54aebbe8146/5a553e3624012c8286a1c38b/1515535882656/ GOGURT + SPONGEBOB https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1517624136273-T724KJ005F6L2AQ11WR4/GoGurtSmallHeader4.jpg GOGURT + SPONGEBOB https://www.matthewgellert.com/sara-lee daily 0.75 2021-02-20 https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1517616289006-0G9NFRQYL5FY5WFFHTN4/SaraLeeBigHeader.jpg SARA LEE https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1517616432708-H7BDCD9CTCIJDAADBDXI/SLSmallHeader4.jpg SARA LEE - Sara Lee Banner Campaign THE CHALLENGE Promote the new Fresh Baked Sara Lee snacks via digital media. THE SOLVE Given a severely limited budget, we opted for banner ads on Facebook and Pandora while also sponsoring a simple contest for people to win the snacks themselves. MY ROLE Concept Creation / Copywriting https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1515855386402-NMLM7Q0X70WLV6MKB6UC/Screen+Shot+2018-01-13+at+9.56.06+AM.png SARA LEE - Game Banner https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1613621340568-GKFST9SECFHUX5DTSA6Q/image-asset.gif SARA LEE https://static1.squarespace.com/static/5a54eafb0abd047ae8c3ff12/5a575e83e2c483c38b3569a4/5a575e9a58de0efb55470746/1515675290528/ SARA LEE https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1613621613444-AVSUFU8G4FPF1XAK4TXJ/image-asset.gif SARA LEE https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1613621479680-9BIBXGKXDCG1Q4IGVB07/image-asset.gif SARA LEE https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1517616431087-P8HGUEYMI6Q7H3SUOO6V/SLSmallHeader1.jpg SARA LEE - PRINT https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1517613870730-2NS4POKL2H9SDSHVZIU7/MILL001_SaraLee.jpg SARA LEE https://www.matthewgellert.com/work daily 1.0 2025-01-15 https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1613958484870-TJV7BLUPF5M2T55VHM39/Smart+Water+1.png WORK https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1614463318916-D705GCS3UMNI4ZZ1KLG6/GoGurtSmallHeader1.jpg WORK https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1614460815734-F321KYH84UAJAV4EG7FC/SmartWater_SmallHeader1.jpg WORK https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1613962876922-LXVK80E3RBPO7O0O9SEE/Game_Boy_Logo.jpg WORK https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1613962695644-UPL830QCEHOV5P4LE91S/Nintendo.gif WORK https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1613960155409-E3ZGT4RUCGXDGRJ1Z2RJ/Wendy%27s%2BFish%2BSandwich.png WORK https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1614464285833-QU23NPIT7LV6BT8CYD80/SunnyDBig2.jpg WORK https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1614474352343-8O22ZC8XG8B7Q6S2PRI9/Spongebob_GoGurt_2.jpg WORK https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1613958510945-CM325PDKGX2X4ESQROTJ/Smart+Water+3.png WORK https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1614482296517-OO8R85APVQEMK5IMJH9W/CocoaHeader5B.jpg WORK https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1614482107985-87AHOKWLBS79AP07NGSX/CocoaPuffsBig1.jpg WORK https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1613965009632-5FJ616E2CBLGCJND1FZV/Screen+Shot+2021-02-21+at+10.36.15+PM.png WORK https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1614461167292-HUAGN2YKDH34MZOTV7ZG/SW_OOH_2.jpg WORK https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1614461167402-VT83E2RTSEZB5BBVP85C/SW_OOH_1.jpg WORK https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1614461251048-U8VDDPR2YHM0UB9RZG36/SW_OOH_3.jpg WORK https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1517206990127-3B8POT0W31ZSCGJ2IKCG/ProgressoBig1.jpg WORK https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1517542049813-642381UIFUV33ZVZ0FTA/TriaminicBigHeader2.jpg WORK https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1613703398392-36VY5WM76SCN3CCTQK1S/Tide_BigHeader_1B.jpg WORK https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1613618960729-HBF0MUDHWZJXFN0YNQJY/image-asset.jpeg WORK - NICKELODEON + MTN DEW THE CHALLENGE Tease the return of classic 90’s Nickelodeon gameshow “Double-Dare”. THE SOLVE Combining owned assets with a new script we cut together a new online video for the Nickelodeon channel as well as other Viacom media. This project was also partnered with Mountain Dew, and launched during “Clusterfest”, an MTV comedy festival. MY ROLE Concept Creation / Copywriting / Voiceover Casting + Direction / Post Production https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1614481931006-4B7471D9TS40LFEZVI43/LuckyCharms_BigHeader2.jpg WORK https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1614482881343-SM701942FOQFV6YRZVSF/SmartWater_BigHeader1.jpg WORK https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1614553353502-ESTVAE9XKGUS9X6Z8GY3/New_theraFlu_BigHeaders.jpg WORK https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1614553382228-QLIWDFEVBOJ30BT1AGC4/NewTrix_BigHeader.jpg WORK https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1614553547475-AXOS8ZC8003TY0OIHB2G/New_Pampers_BigHeader.jpg WORK https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1614553687835-LNY61QD27SPLM2JO9ZZB/New_Iams_BigHeader.jpg WORK https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1735843875364-Z6NXX0Q34JVE58L2MLJ5/Screenshot+2025-01-02+at+1.48.41%E2%80%AFPM.png WORK https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1736956621521-TBZK1JIB0OVTESYOVNFA/Screenshot+2025-01-15+at+10.53.46%E2%80%AFAM.png WORK https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1736956756166-UTYA4YQ1MG958PSS1NBS/Screenshot%2B2025-01-15%2Bat%2B10.58.15%25E2%2580%25AFAM.jpg WORK https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1736956925055-L3EZD2QQ1V6MQ0A8KS2O/Screenshot+2025-01-15+at+11.01.05%E2%80%AFAM.png WORK https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1736957075819-165QS3QIJ50L404DH7ZK/Screenshot+2025-01-15+at+11.04.22%E2%80%AFAM.png WORK https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1736957184794-3KY7FLSS3OF4AMZ95Z9A/Screenshot+2025-01-15+at+11.06.12%E2%80%AFAM.png WORK https://www.matthewgellert.com/contact daily 0.75 2021-03-10 https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1550329323311-ZCCXK0SQC2KEYD4K3LK8/IMG_1455.jpg CONTACT https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1515694683988-7O8H0DRCEQWCNGZI4TX3/IMG_0501.JPG CONTACT https://www.matthewgellert.com/about daily 0.75 2021-02-20 https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1517192862300-ZQYEQL0WY4K2CNAE6F0F/MattFacts2.jpg ABOUT https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1613500753915-5478WAIE0LXHZ2M4CKLN/Screen+Shot+2021-02-16+at+9.16.31+AM.png ABOUT https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1613790179071-XM3Z8VTAS9LW7ZFIZTH5/CgiezDfW0AAh424.jpeg ABOUT https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1613789047897-0Y7SUPM6G36NL3QYXX4J/IMG_5468.jpg ABOUT https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1613790201658-ZAHZEWU25UX374UHFBEA/Lenny.jpg ABOUT https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1613789273302-XA8SG44G0RC3C2BDI713/IMG_5477.jpg ABOUT https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1613789047891-8952RL8S0VA6FMTR6K02/IMG_5469.jpg ABOUT https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1613789048437-VN61VHA1OV30M43WOZR0/IMG_5481.jpg ABOUT https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1613500790820-ETVDHM7B4T0X5WSBV5X7/Screen+Shot+2021-02-16+at+9.15.39+AM.png ABOUT https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1613500696568-4L9TLDRTCHP3KLX585SI/Screen+Shot+2021-02-16+at+9.16.56+AM.png ABOUT https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1613788248746-H13N6LSV0DL8EXKTNNM3/IMG_0500.jpeg ABOUT - Me being a total tourist in Mexico City, post shoot. https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1613788248576-E67ONVRB0ETCOS6PARA6/IMG_0496.jpeg ABOUT - This is Leonard, my dog. He has bear claws and attitude.  https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1613788249184-PGGBGJNWJ7YML8UF9CV6/IMG_1073.jpeg ABOUT - My Oikos team w/star Max Greenfield & dir. Michael Showalter. https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1613788246917-G9OANA8Z538FEMVS2N7N/477599_10150763756648214_33148087_o.jpg ABOUT - When the client wants less yellow leaves... Capetown. https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1613788246946-ITRJZFQDTM3HVJ17OD07/45698_461139749858_6209461_n.jpg ABOUT - We shot in an abandoned factory in Prague. I like the way the light and shadows play together in this scene. https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1613788247516-7AZEPOTQXZ6VTNDCJWC7/820655_10151463459089859_1734899324_o.jpg ABOUT - That's a wrap on Theraflu! https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1613788248015-DC7IOIVN0VSJFCI1RL92/13064461_10154148847024859_1502424490662545268_o.jpg ABOUT - A Birthday surprise from the Saatchi team. https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1613788248129-06CX411BQQU8S1727X7U/13316954_10154199723589859_2170009589475245014_o.jpg ABOUT - Just me & my partner celebrating a successful shoot.  https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1613788247621-63HHBN7GVSU1P9GEPDPI/11150806_10153325490759859_9032444649755553659_n.jpg ABOUT - My HUMIRA team, shooting in LA. https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1613510098492-LOR4K4SP0HBHN50HB0MY/IMG_5482.jpg ABOUT https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/1517186966840-IRV1G8MZC9B8UMJT2Q0D/IMG_0501.jpeg ABOUT https://www.matthewgellert.com/resume daily 0.75 2025-01-14 https://images.squarespace-cdn.com/content/v1/5a54eafb0abd047ae8c3ff12/8363ca7f-85bf-4676-92e7-0443763e55aa/IMG_2384.jpg RESUME - Make it stand out Whatever it is, the way you tell your story online can make all the difference.